Today, a new article on Nintendo is posted.
"Ninten" means «to leave one's destiny to Heaven». This "do" has nothing to do with Tao. It is just a homonym. (There are too many homonyms in Japanese and it must be hard to learn it as a foreign language)
This "do" means a pavilion originally, but has been commonly used as a part of a shop's name.
So, Nintendo can be interpreted as «a company that leaves its destiny to Heaven».
Well, it is a nice attitude which Lao Tzu may like.
"Do nothing" Corporation has conquered the Video Game universe.